Why is it important to begin with the end in mind? The reasons to sell could be varied, like retire with equity, desire to travel, start a new venture or maybe move to a different phase of life. Finding the right buyer, with the passion to commit and scale the business to new heights is important. Likewise, the buyer benefits from lower risk than starting from scratch. Moreover, the buyer is looking at real profit and loss numbers from the company’s history and not just estimates. Additional contributions from existing intangible assets are also included in most cases. Buying or selling a business requires a professional intermediary to help find a range of interested parties, to help you shortlist the best available in the market.

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